Dorie Clark is the author of “Reinventing You: Define Your Brand, Imagine Your Future” (Harvard Business Review Press), an adjunct professor at Duke University’s Fuqua School of Business, and a strategy consultant and speaker for clients such as Google, Fidelity, and the World Bank. Follow her @dorieclark.
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WHAT’S THE NUMBER ONE THING A PERSON NEEDS TO DO TO SUCCESSFULLY CHANGE THEIR BRAND?
Start to create content that demonstrates your expertise. It will change your google search results so people encountering you that way will see a different version of you. It will be relevant, new content for whatever new area you want to get into. Just the act of doing it will help you get better connected with people.
WHAT’S THE KEY THING YOU NEED TO DO IN LIFE IN ORDER TO BE HAPPY?
You need enough sleep to be happy.
WHAT IS ONE OF THE BIGGEST MISTAKES YOU’VE MADE WHILE TRYING TO RE-BRAND YOURSELF?
Waiting too long to begin creating that content. The reason people don’t start blogging aggressively is because, number one, it does take a lot of time and number two, it does take a long time for results to show.It is very much like working out.
Influence – Robert Cialdini Insights about the nature of persuasion that anyone can benefit from.
DON’TS AND DO’S FOR RE-BRANDING YOURSELF
Don’t assume personally branding means bragging. It is about clarifying who you really are and sharing that with the world.
Don’t neglect your narrative. Have a short, pithy statement ready to explain your reinvention.
Don’t be too hasty in terms of your reinvention.
Do triage. You can’t be on every social media platform. You need to make decisions. Pick Two platforms that you are going to excel at but don’t make yourself crazy trying to be everywhere.
Do form your mentor board of directors. Think about 6-8 people whom you admire and what you admire them for. We are in a society that doesn’t stop learning after college. Keep learning and you create the curriculum yourself by learning from those that you admire.
Do understand that your reals skills and strengths may not be obvious. You can do far more that the words that describe you on your resume.